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What is a user persona and how to create one?
A user persona is created keeping in mind the potential customers who might like your brand, buy from you, or use your services.
Unlocking Success: The Power of Personalization in E-Commerce through CRM
The CRM process is a strategic approach in which the data and functionality provided by a CRM system is utilized to keep every customer interaction meaningful and personalized and to eventually convert leads into sales.
Decoding the Complex World of B2B Buyer Journeys
The journey that buyers go through when purchasing products for their businesses is refer to as the B2B buying process.
Unleashing the Power of Data: How Analytics Drives Business Growth
The process of analyzing datasets in order to derive conclusions from the information contained within them is refer as 'data analytics'.
Unlocking Success: The Vital Role of Effective Sales Pipeline Management in B2B Businesses
A visual representation of the process that is used to convert a lead into a prospect, a prospect into a new customer and a new customer into a loyal customer is known as a sales pipeline.
MQL vs. SQL: When and How to Transition Leads from Marketing to Sales
MQL refers to Marketing Qualified Lead, and SQL is Sales Qualified Lead.
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